Google Analytics is a web analytics tool that gives you information about your website traffic and website visitors. You can also monitor and analyzing tagged links in HTML newsletters. To use Google analytics you must create a Google Analytics account.
Google Analytics is a service of Google Inc., USA it is not part of newsletter software SuperMailer.
Google Analytics and SuperMailer
For setting up Google Analytics in menu Project select "Google
Analytics". Activate marking links with tags and fill in mandatory fields
marked with a star. Information to this fields you can find at Google web page https://support.google.com/analytics/answer/1033867?hl=en
.
SuperMailer will mark links with tags before sending email newsletters
automatically.
Google Analytics with SuperMailer Tracking
You can use SuperMailer Tracking and Google Analytics together. SuperMailer tracking scripts will forward Google analytics parameters to target website automatically.